"Wanna see my picture on the cover, Wanna buy five copies for my mother..."

Earlier this week, the actual Loon dust jacket emerged from the uber-talents at Random House.

Here's a first look at the front/back cover and the inside flaps.

Very cool.

I'm beginning to get emails from other survivors of the Battle for LZ Loon. For many, this book is a validation of that which they endured 41 years ago.  

I am unable to describe the feeling. Loon began as a remembrance for my three daughters. It slowly morphed into a beacon for my fellow veterans of Charlie Company. It is now emerging as a validation for countless Vietnam veterans and their families.

Vietnam really did happen.  

We really did fight in a war.  

Lots of our brothers died.  

We are all safely home.

It's time to let go.

Thank you for visiting.

On the cover of the Rolling Stone - Dr. Hook

Take the "A" Train

Yesterday I took the A Train from the George Washington Bridge Bus Station (175th Street) to Columbus Circle (59th Street). I am an occasional rider on this route.

The direct shot from 125th Street to 59th is among the longest on the NY subway system. It, thereby, gives one time to reflect and observe.

I often reflect on Duke Ellington.

While being the author of the iconic jazz piece, the Duke also spent a lot of time in Harlem. He was, however, from Washington, DC. The school of the arts that bears his name is down the street from my former home. The District of Columbia is very proud of him.

Coincidentally, yesterday the US Mint released a DC state quarter stamped with his likeness. It is the first time that an African American has ever appeared on a US coin.

So much for the reflecting part. Now for my A Train observation.

When I was a kid growing up in Summit, NJ, our mothers bought us blue jeans that were way too long so that we would grow into them. Back then, it also took a year or so to get a pair of jeans faded and beat-up just the way you liked them.

To compensate for the added length, we would carefully roll up the leg bottoms. It became a "look." In the 50's, before bell bottoms, before stone washing, before Guess, EVERYBODY wore blue jeans with the bottoms rolled up, even James Dean.

I currently have several pairs of blue jeans that are too long. Perhaps I am now growing down instead of up. It never occurred to me that I might, 50 years later, again become a fashionista by rolling up the legs, but yesterday I saw the fashion future while riding the A Train and I am now sporting my new urban fashion statement.

A group of boisterous high school kids got on at the 165th Street Station (Washington Heights...home to my idol Manny Rameriz). They were mostly wearing black North Face jackets, sneakers, blue jeans, and Yankee caps with the store seal still on the brim.

One kid had the legs of his jeans rolled up. Poor guy, I thought, but it made me think fondly about my mother and times long gone by.

Then with my head bowed, lost in my iPod, I noticed that the kid next to him, and the kid next to him ALL had their pants rolled up...perfectly. So I figure I'm on to something.

I have since been keeping a close eye out. After my walk across the bridge this afternoon I ran into a pack of Ft. Lee HS kids. Most had on their North Face, sneakers, Yankee caps, and, yup, all donned carefully rolled-up jeans.

My stylish daughter Martha may tell me that this has been going on for years, but I don't think so.

New York is on the cusp of exporting this new urban look to America and the world.

By spring?

Rolled up blue jeans coast to coast!

You read it here first.

Thank you for visiting.

"Expecting to Fly"

Loon goes on sale May 19.

Three months from today! 

The paperback galley proofs are in.  But for the cover and soft binding, they are identical to the actual book.  I received my copy the other day and can't put it down. It is a paralyzingly powerful feeling to know that this story will be told.    

Random House has sent out the first batch of galleys to over 100 media outlets (NY Times, Publishers Weekly, NPR, and everyone else you can imagine.)  

The marketing and publicity campaign will be focused on both print and electronic media with a heavy web presence as well. There will not be a formal book tour, but I will appear for signings at a number of venues after May 19 including the Army-Navy Club in Washington, DC. Watch this space for more information.

Product Description

A lyrical memoir of a prep school boy who creates his own path to higher learning: enlisting in the U.S. Marine Corps, fighting in Vietnam, and then studying at Harvard

Reviews

"The battle at Loon erupts suddenly and sucks you in. Like Jack McLean, you ask: what am I doing here? The answer is: you joined the Marines and now it's time to fight for your life. A gripping story of violence and dedication to survival."
---- Bing West, author of The Strongest Tribe
"LOON is a saga of an infantry Marine - the decision to enlist, the intensity of the recruit, mortal combat, and finally transition back to civilian life. This beautifully written story is a must read for all combat warriors, their families, and those interested in the turbulent times surrounding the Vietnam War."
----Col H.C. "Barney" Barnum, USMC (Ret), Medal of Honor Recipient

“[This] unique tale . . . is skillfully written and will be among the classic books written about the Vietnam War.”
—Jan Scruggs, Esq., Founder and President, Vietnam Veterans Memorial

Pre-order today.

Thank you for visiting.

A View From the Bridge

The downstream view from my daily walk across the George Washington Bridge evokes the horrific memory of 9/11.

That memory is now balanced by the wondrous hope created by Captain Sully Sullenberger.

I was on the bridge as Flight 1549 glided 500 feet above me last month on its way to water landing. 

The engines had shut down.  

There was no noise whatsoever.

I neither heard nor saw a thing. 

Thank goodness.

Happy Birthday Martha

Welcome to the Big Three OH!

From Loon to "Loon" PART 5

This is the last in a five part series

When I returned home from Hong Kong, the contract was waiting. The details were numbingly legal, but the bas

I was only disappointed to hear that the publication date had been set for May 19, 2009 - well over a year away. RH sought to position Loon as a beach book, a summer read. They also wanted to be certain that it didn't get caught up in the media hysteria surrounding the Presidential election.

I was assigned an executive at Random House who was to shepherd Loon from manuscript to publication. The book now belonged to them, so the first time I had someone else on my team with a financial stake in the book's success. 

This was business. 

I understood business.

What were the next steps? 

• Final editing. There were several minor areas that RH felt could be developed - a paragraph here, a chapter ending there. These were only suggestions, but they were right on every point. The changes were made.
• Permissions. This required that I have written permission from anyone that I had quoted, cited, or mentioned in a potentially libelous way ("Would Sal Martucci, or his family see your humor in watching him get shot for venereal disease?") Several of these permissions required that I personally pay a royalty to the author (Lou Reed Music, for example.)
• Cover design. I had always seen Loon as a coming of age story with broad age and gender appeal. Then again, it is a war story. How do we walk the line to create the cover we want that will be appealing to the broad segment of the market. I found the result to be incredible!
• Copyediting. I had presented what I felt was a near perfect manuscript. What came back were pages of penciled scribble in a language akin to Navajo. The (suggested) corrections were editorial, grammatical, and contextual. Remember how in school you'd turn in a paper with perhaps a couple of soft points that you thought might skate by??!! Nothing missed the copyeditor.

Now, with three months to go before publication, I've been assigned a publicist who has a PhD in English and enough experience to position the book well in the media. At every turn, I have been amazed by professionalism of all with whom I have dealt. Now we again need your help.

We are beginning to plan a book tour, media events, and the like to assure a positive launch on May 19.

So many of you have been supportive of this effort. Thanks to your pre-order purchases, Loon is #219,116 on the Amazon best seller list (A Tale of Two Cities is 604,437). We’ve been as high as 89,000 and as low as over a million. (Editor's note - Loon has risen as high as 2,300 on Amazon and currently sits at 12,300.)

I am confident that Loon will be a #1 best seller. The grand young sons of Charlie Company have earned nothing less.

Please let me know of potential book signing venues (including your house,) media and literary that may be good targets for a favorable review.

Thank you for your support.

Thank you for visiting.

Semper Fidelis.

From Loon to "Loon" PART 4

This is the fourth in a five part series

With the Loon manuscript now in the capable hands of my agent in New York, there was little for me to do but wait. Although she felt that there could be 8 or 10 publishers with an interest, she was careful to keep my lofty expectations in check. It was now about cash, marketing, and brand creation. Was there an audience out there for a topic that had a well earned reputation as a marketing graveyard - Vietnam?

Early in February 2008, I received word that we had two declinations. Although the comments were encouraging, the decisions were not. At the end of the month, days before leaving on a three week trip to visit my daughter and her family in Hong Kong, I called to see if there was any news.

"Well, sort of. We got a nibble from Random House."

I'd been in sales long enough to know that all big catches begin with a nibble. Success comes from keeping a fish on the line and reeling it in.

"A nibble," I responded. "Nibbles are good. Yes? I mean, nibbles are better than no nibbles, right?" I needed some hope here, something positive to dream about on a sixteen hour airplane ride.

"Yes, Jack. Nibbles are better than no nibbles."

So off I went to Hong Kong filled with hope. I told friends and family that I'd had a nibble from Random House. The response was enthusiastic. I was ecstatic.

Random House!

I mean, literary insiders knew I had a great agent, but everybody in the world knew how great Random House was! Did I go through all of this just to get a nibble from Random House? No, but I had to admit that the feeling was incredible.

Three days into my trip, my cell phone rang. It was my agent informing me that Random House was going to make an offer for Loon.